Ukuthengisa kwiTikTok kuye kwaba ngumxholo ophindaphindiweyo phakathi kweenkampani ezifuna ukubamba ingqalelo yabaphulaphuli abancinci nabanamandla. Le nethiwekhi yoluntu, edume ngefomathi yayo emfutshane yevidiyo, iye yaguqula imarike yedijithali, yaba liqonga elifanelekileyo lezicwangciso zokuthengisa. Nangona kunjalo, kwabaninzi, umbono wentengiso kwiTikTok unokuvakala unzima. Apha sichaza indlela le nkqubo yentengiso isebenza ngayo kunye nendlela onokuyisebenzisa ngayo xa uthatha isigqibo sokutyala imali kweli jelo.
Iintengiso zeTikTok sisixhobo sentengiso esisemthethweni seqonga kwaye ivumela iibrendi ukuba zenze amaphulo agqamayo ngeefomathi ezizodwa. Eli nqaku liza kukukhokela kuyo yonke into ukusuka ekusetheni iakhawunti yakho ukuya ekuthatheni ithuba leempawu ezisikwa yiTikTok ukuze usebenze kakhulu.
Yintoni iintengiso zeTikTok kwaye kutheni uzisebenzisa?
Iintengiso zeTikTok liqonga lentengiso elidityaniswe kwiTikTok, eliyilelwe ukunceda amashishini anxibelelane nabaphulaphuli ngobuchule. Ngendlela eguqukayo neyilayo, iTikTok ivumela iintengiso ukuba zibe yinxalenye yolonwabo, hayi isiphazamiso kumxholo.
Isibongozo esikhulu seeNtengiso zeTikTok kukukwazi ukufikelela kubaphulaphuli ababandakanyekayo, abancinci nabasebenzayo. Ukuba abaphulaphuli bakho ojolise kubo babandakanya i-Generation Z kunye nekhulu leminyaka, le nethiwekhi yoluntu kufuneka ibe kwi-radar yakho. I-TikTok imema iibrendi ukuba zibalise amabali ngeevidiyo ezithe nkqo ezithimba ingqalelo kumzuzu wokuqala.
Intengiso isebenza njani kwiTikTok?
Ukuze usebenzise iintengiso zeTikTok, into yokuqala oyifunayo kukwenza iakhawunti TikTok Umphathi weeNtengiso. Nje ukuba kwenziwe oku, unokuseta amaphulo aneenkcukacha kwaye uthathe isigqibo malunga nendlela yokujolisa iintengiso zakho ngokusekelwe kwiinjongo zakho. I-TikTok, ngokungafaniyo namanye amaqonga, ibeka ugxininiso olukhethekileyo kubuchule bokuyila, ke iintengiso zakho kufuneka zibe zezokuqala kwaye zonwabise.
Ngokubanzi, inkqubo yokuseta ilandela la manyathelo:
- Dala i-akhawunti: Bhalisela iTikTok yeShishini kwaye unikeze ngolwazi lweshishini lakho. Iqonga liya kukucela ulwazi oluthile lwerhafu, nangona oku kunganyanzelekanga, kodwa kucetyiswa ukuba uthobele imimiselo yendawo.
- Chaza iinjongo zephulo: I-TikTok ikuvumela ukuba ukhethe phakathi kweenjongo ezininzi ezinjengokuvelisa itrafikhi, ukwandisa unxibelelwano, ukuthengisa intengiso okanye ukubamba iinkokeli.
- Ukwahlula abaphulaphuli: Yenza okujoliswe kuko kusekwe kwiminyaka, isini, indawo kunye nezinto onomdla kuzo.
- Uhlahlo lwabiwo-mali: I-TikTok ifuna ubuncinci botyalo-mali lweedola ezingama-20 kumacandelo emihla ngemihla kunye needola ezingama-50 zamaphulo apheleleyo.
Iifomati zentengiso ezifumanekayo
Isitshixo sempumelelo kwiiNtengiso zeTikTok silele ekukhetheni eyona fomati ifanelekileyo yephulo lakho. Ngezantsi, sikubonisa ezona fomati zidumileyo:
1. Iintengiso ezingaphakathi kwisondlo: Olu hlobo lwentengiso ludityaniswe ngokwasemzimbeni kwisondlo sabasebenzisi. Iintengiso zinokubandakanya umculo, iminxeba kwintshukumo, kunye namakhonkco okwandisa Nxaxheba.
2.Ujongo oluPhezulu: Yeyokuqala intengiso ebonwa ngabasebenzisi xa befaka usetyenziso. Ngenxa yempembelelo yayo, ilungele ukuvelisa Ulwaziso lwebrand.
3. Umngeni weHashtag: Khuthaza ukuthatha inxaxheba kwabasebenzisi ngokubamema ukuba bajoyine imingeni eyenziwe luphawu. Oku akuqhubeki kuphela nentsholongwane, kodwa kwakhona kwandisa ukubonakala kwexesha elide.
4. Iimpembelelo ezinephawu: Ngezi ziphumo, iibrendi zinokwenza izihluzi zesiko okanye izincamathelisi ezinokusetyenziswa ngabasebenzisi kwiividiyo zabo zemihla ngemihla.
5. Iintengiso ze-Spark: Ikuvumela ukuba uphucule iimpapasho ezikhoyo, nokuba zezakho okanye zenziwe ngabanye abasebenzisi, ukwandisa zabo fikelela.
Ulenza njani iphulo leTikTok Ads inyathelo ngenyathelo
Ukuba ulungele ukusungula iphulo lakho lokuqala, nanga amanyathelo asisiseko:
- Yenza iakhawunti yakho yentengiso: Fikelela kwindawo esemthethweni yoManejala weeNtengiso zeTikTok, unike iinkcukacha zakho kwaye usete iprofayile yenkampani yakho.
- Chaza injongo yakho: Gqiba ukuba ngaba okuphambili kwakho kukuvelisa i-traffic, ukwandisa intsebenziswano, ukuthatha izikhokelo okanye ukwandisa ukuguqulwa.
- Yahlula abaphulaphuli bakho: Lungiselela abaphulaphuli ngokusekwe kwimiba yabantu, imidla kunye nokuziphatha ukuze ufikeleleke ngokufanelekileyo.
- Seta uhlahlo lwabiwo-mali kunye nobude bexesha: Chaza ukuba yimalini ozimisele ukuyityala ngosuku okanye kulo lonke iphulo, kunye nexesha eliza kusebenza ngalo.
- Yila kwaye upapashe intengiso: Sebenzisa izixhobo ezinje ngeKhiti yokuDala iVidiyo ukuze uyinike ubuchule obunamandla obubonisa iTikTok.
Iingcebiso eziphambili zamaphulo ayimpumelelo
1. Bazi abaphulaphuli bakho: Phanda ngokucokisekileyo imidla kunye neemfuno zabo ukuze umxholo wakho uqhagamshelane ngokufanelekileyo.
2. Yiba yintsusa: I-TikTok ivuza ngokuyila, ke kunqande ukukopa ezinye iintengiso kwaye uye kwiimbono ezintsha neziyinyani.
3. Ukukuqhagamshela kwasekuqaleni: Thatha ingqalelo yabasebenzisi kwimizuzwana yokuqala ngeehuku ezibonakalayo okanye amabinzana anomtsalane.
4. Thatha ithuba kwiintsingiselo: Sebenzisa umculo ohamba phambili okanye imiceli mngeni yentsholongwane ukuze iphulo lakho lidityaniswe namandla endalo eTikTok.
Kubiza malini ukuthengisa kwiTikTok?
Iindleko zentengiso kwiTikTok zinokwahluka ngokuxhomekeke kubungakanani kunye nobude bephulo. Ubuncinci botyalo-mali ngosuku lujikeleze i-euro ezingama-50 zamaphulo ehlabathi kunye ne-euro ezingama-20 kwiintengiso zomntu ngamnye. Nangona kunjalo, ukuphumeza iziphumo ezizezona zilungileyo, kucetyiswa ukuba kuqalwe ngohlahlo lwabiwo-mali oluphezulu oluvumela ukuba idatha eluncedo iqokelelwe ukuze kuphuculwe izicwangciso zexesha elizayo.
Kwimeko yamaphulo angaphezulu, iinkampani ezinohlahlo lwabiwo-mali olukhulu zinokufikelela kubaphulaphuli ababanzi. Utyalo-mali lunokusuka kwi I-10.000 kunye ne-300.000 yeedola kwizicwangciso eziphezulu.
I-TikTok iyaqhubeka nokuphuhlisa iqonga layo lentengiso ukuze ibonelele ngeendlela ezingcono kuzo zombini shishini njengeebrendi ezinkulu.
Amaqhinga okugqama kwiintengiso zeTikTok
- Iqinisekisa owona mgangatho ubalaseleyo wokuviwa: Iividiyo kufuneka zicace, zibe nesandi esilungileyo kunye nemibhalo engezantsi ecacileyo.
- Lungisa umxholo wakho kwifomathi ethe nkqo: Lo ngumgangatho weTikTok, kwaye iividiyo ezithe tye zidla ngokuba nempembelelo encinci.
- Linganisa zonke iziphumo: Sebenzisa izixhobo zokuhlalutya ezakhelweyo ukuze ulungelelanise amaqhinga akho kwaye wandise iinguqulelo zakho.
Ngefomathi yentengiso entsha, iinketho zokujolisa kunye nezixhobo zokuyila ezibonelelwa yiTikTok Iintengiso, iimveliso zinethuba elihle lokugqama kwimarike yedijithali. Ngendlela ecetywe kakuhle, le nethiwekhi yoluntu inokuba ngumhlobo onamandla wokwandisa kwakho fikelela, qhagamshela ngokunyanisekileyo kwaye uvelise iziphumo ezilungileyo kumaphulo akho entengiso.