I-radiohead yakudala Danisa ufumene ubomi besibini kwiminyaka yokuskrola: yayo impumelelo yentsholongwane kwiTikTok ibangele umba ukuba ungene kwi IBhodi yeBhodi ye100, kumashumi eminyaka emva kokukhululwa kwayo okokuqala. Ukuhlangulwa kwabantu abaninzi kubonisa indlela iipolatifti zentlalo inokuvuselela iikhathalogu zembali kwaye izibuyisele kwincoko yehlabathi.
Ukutyhala akuchazwa ngumdaniso okanye i-gag, kodwa ngamaza iikliphu zobuhle beemvakalelo kunye ne-cinematic ezithe zaphindaphinda inani labaphulaphuli. Kweyona veki yamva nje yokubeka iliso, ingoma yongeza Iimbono ezizigidi ezi-2,2 kwaye ngeenxa zonke Ukhuphelo oluyi-2.000 EUnited States, amanani aye aluvula ngokubanzi ucango lweetshathi, encediswa ngolungelelwaniso olubalaseleyo lukamabonwakude olufana noludwe lwezitshati. I-Bear.
Ukusuka kwisondlo ukuya kwiitshathi: indlela iTikTok eyazisa ngayo kwakhona iLet Down
KwiTikTok, Danisa ibe yingoma ye imihlaba enesithukuthezi, uhambo lukaloliwe kunye nokubonakaliswa okunzuluUluntu lulwamkele ukruthakruthwano phakathi kwe-melancholy kunye nethemba lomxholo, liwufake kwiimontages ezibeka phambili umoya, ukufota, kunye ne-tempo ngaphezu koburharha okanye umdaniso.
Umkhwa ukhokelele ekubeni iinguqulelo zeekwayala kunye namaqweqwe ethi ibethelele ukufikelela kwizizukulwana ngezizukulwana zengoma, ivuselela impembelelo ye-echo phakathi kwabadali abafumanisa ingoma okokuqala kunye nabaphulaphuli abangamagqala ababuyela kuyo ngamehlo amatsha.
Isenzeko asiqalisi ukusuka ekuqaleni: ubukho besihloko kwi uthotho kunye neefilimu impembelelo ephezulu, kubandakanywa inkangeleko engundoqo kwi I-Bear, yayibuyisele kuye amehlo eendaba. Kodwa kuye kwaba njalo I-TikTok's organic traction eye yahlanganisa ukutsiba ukusuka kwisondlo ukuya kwizintlu.
Isantya sikwabonakaliswa kumaqonga osasazo: Danisa inyukile izikhundla kumanqanaba ehlabathi eSpotify, mva nje izibeke ngaphakathi kwe-100 ephezulu yehlabathi kwaye ihambahamba ijikeleze i-50 ephezulu, kunye netotali eyongezelelweyo esele iyibeke phakathi Iingoma zeRadiohead ezimamele kakhulu.
Inqabileyo yesine eHot 100 eyodwa evela kwiRadiohead
Ukungena kwe Danisa kwi-Hot 100 ibetha ngokukodwa kuba ibhendi, nangona impembelelo yayo, iye yaba ne ubukho obulinganiselweyo kwitshathi yodwa eMelika. Yeyakhe ingoma yesine ekufezekiseni oku, ngokulandela imizekelo ye Creep, Ephakamileyo kwaye Yomile y -ze, kunye neyokuqala ukufikelela kwinqanaba ukusukela 2008.
Yiyo ukuqondwa kade kwisiqwenga esasingengowona mnye uphambili e-United States kwaye, iminyaka, yagutyungelwa ngamanye amanxeba aqingqiweyo avela kwicwecwe elinye. Indibaniselwano ye 2,2 yezigidi zemilambo kwaye ezinye Iintengiso ze-2.000 zedijithali ngeveki yereferensi iye yathatha isigqibo sokubandakanywa kwayo ekubaleni.
Ubuchwephesha boluhlu butshintshile: i ubunzima bomsinga kunye nokuthatha inxaxheba okusebenzayo kwabasebenzisi baye bademokhrasi ukuba yintoni "isihloko salo mzuzu". Namhlanje, ingoma enamashumi eminyaka embali ingayifumana abaphulaphuli abatsha kwaye utyhale ngamandla, ngaphandle kwesidingo sephulo lemveli.
Imbali kunye nesandi esidibanisa namhlanje
Nangona yayihlala ixabiswa ngabagxeki kunye nabona balandeli bathembekileyo, Danisa yasithwa ngamagama anje IParanoid Android, Akukho nto imangalisayo o Amapolisa eKarmaIqela lalikhe layidlala bukhoma kwaye ubucukubhede bayo babubonakala bungahambisani nefomula yerediyo yexesha layo; nangona kunjalo, ukuba fragility emoyeni Yiyo kanye le nto idumileyo kwimidiya yoluntu namhlanje.
Ngokubhekiselele kwisandi, ukurekhoda kuxutywa iileya zeziginkci kunye neepiyano eyenza uthungelwano oluphantse lube yi-hypnotic. Amalungu ebhendi akhankanye iimpembelelo ezifana ne "udonga lwesandi" kunye nezibonelelo ze isigaba kunye nesigaba shift eyayanyaniswa nobuncinci, kunye namagubu angena ngenjongo kunye nemigca edlala ngeendlela ezahlukeneyo zokuvakalisa isingqisho.
Umba warekhodwa ngentsasa Inkundla yaseSt Catherine, indlu yesiNgesi apho umvelisi UNigel Godrich ikhusele isiphelo ngaphandle kokuphelelwa ngamandla ukugcina uxinzelelo lwecandelo lemozulu. Eso siphumo, kunye voiceovers kunye ne-crescendo yeemvakalelo, yinto abasebenzisi abaninzi abayisebenzisayo namhlanje ukukhulisa isiphumo seevidiyo zabo.
Ngokuphathelele amazwi kunye nemifanekiso, le ngoma icacile ukwahlukana, izithuthi kunye nezidubedube ezidolophini, ehambelana nomphulaphuli ohambahambayo kunye nee-headphones. Imvakalelo yokuba "phakathi kweendawo" ihambelana namava okuskrola okuqhubekayo kunye neziqwenga zeaudiovisual ezifunayo. iqulethe catharsis ngaphezu kogqabhuko-dubulo.
Umxholo womsebenzi webhendi
Konke oku kungqamana nepanorama ye intshukumo kwiRadiohead universeIbhendi ikhuphe into eyothusayo Bhotani kwisela: IiRekhodi ezibukhoma ngo-2003–2009, ukukhululwa okuphilayo okubandakanya izithonga ezivela kwizixeko ezahlukahlukeneyo, kunye namalungu ayo arekhodiweyo umbutho omtsha wamashishini, isijekulo esitolika abalandeli abaninzi njengesandulela samanyathelo amatsha.
Ukongeza, iqela liye labhiyozela isikhumbuzo se IiBends ukwabelana ngezinto ezivakalayo ezingakhutshwanga ukusuka UThom Yorke. Ngaphandle kokuthembisa nantoni na eqinileyo, ezi ziqhwala, zongezwa kwi ukuzalwa ngokutsha kweLet Down, ulindelo lwamafutha malunga noko kunokuza ngexesha elifutshane.
Uhambo lwakutsha nje lwe Danisa ulishwankathela kakuhle ixesha: a Ingoma yekhathalogu yenziwe ngokutsha yiTikTok, idatha exhasa umfutho, indawo efunyenwe kwizintlu kunye nokusingqongileyo okulungeleyo Radiohead yenza izihloko kwakhona ngaphandle kokuyeka ukuxinana kwayo ngokweemvakalelo.
