Isicwangciso sikaXbox sithathe inguqu ephawulekayo: Iifranchise zakho ezinkulu azisayi kuhlala kuphela kwi-console yakho kunye nokufika kweHalo kwi-PlayStation 5 ngowona mzekelo ubonakalayo. Iqela labaphathi ligxininisa ukuba idabi lokwenyani alikho ngokuchasene nomnye umatshini, kodwa ngokuchasene nokuzonwabisa okuthatha ixesha lethu lokukhulula, kunye TikTok kunye neemuvi njengeembekiselo eziqhubekayo.
Umyalezo wathethwa nguMat Booty, umongameli womxholo weXbox, kudliwanondlebe apho agxininisa ukuba Usukelo “kukufikelela abantu apho bakhoyo”Eli nyathelo lihambelana nemarike yaseYurophu eyongezelelekileyo yokwahlulwa ngamaqonga, iinethiwekhi zentlalo kunye nokusasazwa, apho ingqalelo yomsebenzisi Sisixhobo esinqabileyo esichaza ishishini.
KwiXbox, imbangi ayiseyiyo enye ikhonsoli
UMat Booty uyakuphikisa oko Ukhuphiswano lweXbox lulinganiswa ngokuchasene nayo yonke into ethimba ulonwabo, ukusuka kwimidiya yoluntu njengeTikTok ukuya kwiimuvi. Ayisekho nje malunga nokuthengisa ihardware kwiPlayStation okanye kwiNintendo: umceli mngeni kukufumana abadlali ukuba bakhethe umdlalo endaweni yevidiyo emfutshane okanye imuvi.
Yiyo loo nto i-brand idibana nayo: ubukho obuninzi kwezinye iinkqubo kunye ne-ecosystem evulekileyo edibanisa i-PC, ilifu, kunye ne-third party consoles apho iyavakala. Umbono ucacile: ukuba uluntu luchitha ixesha labo kwiindidi ezahlukeneyo zamaqonga, imidlalo ye-Xbox kufuneka ibe khona.
Intshukumo iguqulela kwi Iifranchise zembali ziye zawela indlela yeenyawoUkongeza kwiHalo, izihloko ezinje ngeForza Horizon 5, iiGears of War: Reloaded, Indiana Jones kunye neGreat Circle, Grounded, kunye noLwandle lwamasela baye baphuma (okanye bayaphuma) kwiyadi yabo yangasemva ukuya kufuna abaphulaphuli abaninzi.
Esi sicwangciso asithethi ukuba unikezele kwi-hardware: I-Xbox iphinda ithi iyakuhlala kwishishini le-console kwaye sele esebenza kwisizukulwana esilandelayo. Umahluko kukuba ukuba yedwa okusisigxina kunika indlela yokukhupha, kwiimeko ezininzi, ukufikelela kumaqonga amaninzi ukuze ukwandisa ukufikelela kunye nokuthengisa.
EYurophu naseSpain, apho iPlayStation inesiseko esisekwe kakhulu, ukuvulwa kweXbox izisa uthotho lwayo kufutshane nabadlali abangazange babenayo iSeries X|SInkampani inethemba lokuba oku kubonakala kuya kuphinda kuphelise iinkonzo ezifana neGame Pass kunye nemidlalo yelifu.
Iimpendulo kunye nengxoxo phakathi kwabadlali
Ukubhengezwa kwenjongo kuye kwenziwa ingxoxo eshushu kwiintanethi zentlalo. Enye inxalenye yoluntu ityhola i-Xbox yokunciphisa ubuni bayo ngokushiya izinto ezikhethekileyo ezichaza uphawu; elinye icandelo lixabisa oko abasebenzisi abaninzi banokufikelela kwimidlalo yabo nokuba ithini na ikhonsoli.
Phakathi kwezona zigxeko ziphindaphindiweyo zivelayo unxibelelwano olugwenxa kwiinyanga zamva nje: izibhengezo ngezigaba, utshintsho lwendlela, kunye nemiyalezo ebonwa ngabanye njengezizathu zeziphumo zemarike yehardware. Sekunjalo, abanye babona ingqiqo kwisibakala sokuba “imfazwe” ifuna ingqalelo, hayi ngomatshini.
ESpain, uluntu olusebenzayo kwi-X kunye neTikTok luye lwandisa ingxoxo: Ngaba i-brand ilahlekelwa amandla ukuba yabelana ngeemveliso zayo eziphambili? Okanye, ngokuchaseneyo, ikhathalogu yayo iqiniswa ngabadlali abaninzi kunye neentengiso? Akukho mvumelwano, kodwa inyani enye yile: incoko malunga neXbox ibanzi kunangaphambili.
Into ebonakala ngathi ilungile yileyo Impumelelo iya kulinganiswa ngabadlali kunye neeyure, kungekuphela nje kwii-consoles ezithengiswayo. Le metric ingena ngcono kwindawo apho ividiyo yentsholongwane okanye ukukhutshwa kwethiyetha kukhuphisana, umzuzu ngomzuzu, kunye nomdlalo.
IHalo kwiPS5, isimboli sendlela entsha
Isibhengezo Halo: Iphulo lazivelela yePlayStation 5 iqinisekisa utshintsho. Yi remake yeHalo yakudala: Combat Evolved ngezixhasi zobugcisa zesizukulwana esilandelayo - imizobo ye-4K, ulawulo lwangoku kunye Imowudi entsha yabadlali abane kwi-intanethi ye-co-op- kwaye ngaphandle kwabadlali abaninzi bokuqala.
Ngaphandle kwe-premiere, iqela le-saga licebisa oko IHalo iya kuqhubeka ikwiPlayStation kwixesha elizayo, ukuqinisa ukufunda ukuba iNkosi eyiNtloko yendalo iphela ifuna ukukhula ngaphaya kweXbox ecosystem.
Okwangoku, Ezinye izihloko zendlu ziye zaba nemiphumo emihle kwi-PS5, ityhala iMicrosoft ukuba igcine i-pulse yayo ye-multiplatform. Ithiyori yeyokuba ukuthengisa okuninzi kwiindawo ezininzi kuphelela ukondla i-brand yonke, kubandakanya neyakhe. Xbox ecosystem kunye neenkonzo zayo.
Imeko yeshishini nayo inefuthe: emva kwe Ukudendwa kuchaphazela amawaka abasebenzi kwaMicrosoft -kuquka amaqela e-Xbox afana ne-Bethesda okanye i-Turn 10-, uBooty wachaza isigqibo "njengobunzima" kodwa udibene nokulawula ishishini. Ngaxeshanye, Iisetingi zokudlula umdlalo kunye nokuqhelaniswa nokukhutshwa ukuze ilingane nale modeli.
Imephu yendlela kaXbox igxile kuba apho umdlali akhoyo kunye nokukhuphisana ngexesha kunye nothungelwano kunye ne-cinema. Ukuvulwa kweefranchise zayo, kunye neHalo ephambili, iququzelela le ngxelo: udonga oluncinci, izikrini ezininzi, ingqalelo njengomvuzo wokugqibela.