Kwiinyanga ezimbalwa, TikTok Thenga eMexico iye yasuka ekubeni yinto entsha ukuya kwijelo lokuthengisa elinobunzima balo ngaphakathi kwenkqubo yendalo yedijithali yelizwe. Isiphakamiso, esihlanganiswe ngokuthe ngqo kwi-app, sidibanisa umxholo, ukuzonwabisa kunye nokuthenga ngaphandle kokushiya iqonga.
Ukutyhala kuphawuleka: phakathi kukaFebruwari noSeptemba, i i-avareji yexabiso lentengiso yemihla ngemihla yandiswe nge 34, ukubonelelwa kwezinto kwakhula 15 maxesha kunye abathengisi abasebenzayo kunye nabadali abaneentengiso bebephezulu 23 maxesha. Konke oku kuza ngobusuku bexesha eliphambili lezaphulelo kunye ne ingxoxo yerhafu oko kunokuchaphazela icandelo.
Yintoni ezisa imodeli "yorhwebo lokufumanisa".
Ngokungafaniyo ne-e-commerce yemveli, apha ukuthengwa kuvuliwe ngelixa umsebenzisi ekhangela. Nge phila iividiyo, iikliphu iyathengwa kwisondlo, iphepha lomthengisi kunye neThebhu tab, imveliso ibonakala kumxholo womxholo osele usetyenziswa luluntu, uququzelela isigqibo esikhawulezayo ngaphandle kokulahlekelwa ngumfutho.
Le ndlela ihambelana nemikhwa yoluntu: eMexico, i 83% yabasebenzisi iqinisekisa ukuba Fumana izihloko kunye neendlela eqongeni kunye ne 51% zemba nzulu ujonge ulwazi oluninzi malunga noko ubonayo. Lo mxube wokuzonwabisa kunye nokuthenga unciphisa indlela ephakathi impembelelo kunye nentengiselwano.
Ngaphandle kwento entsha, into ephambili kukuba inkqubo idityanisiwe: ukusuka kumboniso wemveliso ephilayo ukuya kwi ukugqitywa komyalelo, yonke into yenzeka kwindawo efanayo, ukunciphisa ukungqubuzana kunye nexesha lokuphumla.
Kumsebenzisi wokugqibela, imvakalelo ifana nokukhangela kwivenkile yomzimba, kodwa ngenzuzo yokuba iingcebiso zivela abadali kunye neempawu osele uyilandele okanye ialgorithm iyibona ifanelekile.
Amanani atsala amehlo kunye namatyala okusetyenziswa
Idatha yangaphakathi bonisa ubukhulu bento: 34x kwi-avareji yemihla ngemihla ye-GMV, i-15x kwikhathalogu kunye ne-23x kubathengisi / abadali ngeentengiso ukususela ngoFebruwari. IMexico yayiyeyona ntengiso yokuqala kwiLatin America ukufumana iTikTok Shop, nangaphambi kweBrazil.
Kwiziphumo eziphathekayo, UWaldo's ingxelo yokwanda kwe I-149% inyanga nenyanga emva kokujoyina ijelo. Wilson ibhalisiwe a + 4.000% ngenyanga GMV ukuxhomekeka kwizicwangciso ze hlaliswa weza ukulawula Iiodolo ezili-1.200 ngosuku olunye.
Kukho kwakhona indawo yabadali: imeko ye Meif Espinosa, eqale ngophononongo kwaye yakhulisa ingeniso yayo ukuba idlule kumvuzo wayo wexesha elizeleyo, ibonisa indlela unxulumano kunye nemodeli ngqo inokuguqulelwa kwiintengiso zangempela.
Amandla efomathi alele "kukufundisa ukuthengisa": ukubona indlela esetyenziswa ngayo into, ukusombulula amathandabuzo ngexesha lokwenyani kunye nokufikelela kwiqhosha lokuthenga ngexesha elifanelekileyo kubangela ukuguqulwa ngaphandle kwamanyathelo aphakathi.
Buen Fin kunye Black Friday: ikhalenda kunye nezaphulelo
Iqonga liza kugxila kumaphulo amakhulu okuphela konyaka: Isiphelo esihle izakwenzeka NgoNovemba 13 ukuya kwi-17ngexesha ULWESIHLANU omnyama iya kwandiswa ukusuka Nge-25 kaNovemba ukuya kwe-1 kuDisemba. Kuza kubakhona i izaphulelo ukuya kuthi ga kwi-30% kunye nokuqaliswa okukhethekileyo kweempawu, abadali kunye nabathengi.
Injongo yokuthenga ibonakala iphezulu: i-app ibonisa ukuba uninzi lucinga ukuthenga into ethile ngeli xesha, kunye noqikelelo lwangaphakathi olufikelelayo. 92% ye-El Buen Fin. Isicwangciso kukuqinisa i ngqo, iikhuphoni kunye neengcebiso ezenzelwe wena.
Kwabo bathengisayo, lithuba lokuvavanya iifomati ngexesha langempela kwaye uhlengahlengise zabo qhinga lomxholo kwimpendulo yoluntu, bethatha ithuba lendlela yexesha lonyaka ngaphandle kokushiya indawo yeTikTok.
Ukhuseleko kunye nokuzithemba ekuthengeni
Ivenkile yeTikTok igcina isakhelo solawulo ukuqinisekisa amava akhuselekileyo nacacileyo. Abathengisi bahamba ngokuqinisekiswa kwesazisi kunye iziqinisekiso zoshishino; ukongeza, ukuphononongwa okuzenzekelayo kunye noluntu kudibaniswe ukususa iintengiso ezilahlekisayo okanye abaphula imithetho.
La manyathelo ahlaziywa ngokuqhubekayo, ngenjongo yokuba umsebenzisi angathenga ngayo ukuzithemba kunye nokuba uluhlu luyahambelana ne imigangatho efunekayo eqongeni.
Irhafu: Ingxoxo-mpikiswano ejonga kwi-e-commerce
Ngokuhambelana nokukhula, isiphakamiso sokunyusa ukubanjwa kwerhafu kwiintengiso ngokusebenzisa amaqonga edijithali. Okubhaliweyo kucebisa ugcino lwe 10,5% Kumashishini: I-2,5% ye-ISR y I-8% ye-VAT kwintengiselwano, iinkqubo ezilindelekileyo zomthetho.
Ukusuka kwiVenkile yeTikTok bayayichaza loo nto hlawula isibambiso ezihambelanayo kwaye zingaphakathi uthethathethwano nabasemagunyeni ukuqonda ububanzi botshintsho kunye nokuxhasa amaqabane ayo. Icandelo lilumkisa ukuba umlinganiselo unokutsala nzima utywala yee-SME kunye nokunyusa amaxabiso kubathengi.
Ingxoxo yerhafu ayincinci: inxalenye yenzuzo inokuhlala uvalelwe okwethutyana kwinkqubo yerhafu, echaphazela ukuhamba kwemali. Ishishini lijonge inkqubo ngononophelo lilindele isigqibo sokugqibela.
Ziziphi iimpawu zaseSpain kunye neYurophu kufuneka zithathelwe ingqalelo
Kwiinkampani ze ESpain okanye eYurophu unomdla eMexico, iTikTok Shop ivula indlela ukufikelela kubaphulaphuli basekuhlaleni ngomxholo kunye phila ngokuthengaIngundoqo ukulungelelanisa imiyalezo, ulungiselelo kunye ukuthobela irhafu, ngakumbi ukuba usebenza namaqabane asekuhlaleni okanye iimodeli ezihambelanayo.
Indlela ethi "fundisa ngelixa uthengisa" ifuna ukulungelelanisa ikhathalogu, isitokhwe kunye nokwenyusa kunye neekhalenda zorhwebo ezifana ne-El Buen Fin kunye ne-Black Friday. Ukongeza, kuyacetyiswa ukuvavanya impembelelo enokwenzeka ye utshintsho lwerhafu kwimida kunye namaxabiso okugqibela.
Ngokutyhala kwe urhwebo ngokufumanisa, Iziganeko zobonelelo kunye neliso kulawulo, Ivenkile yeTikTok yaseMexico izihlanganisa njengomdlali ofanelekileyo kwi-e-commerce yelizwe: iyakhula ekuthengiseni, iphindaphinde ikhathalogu yayo kwaye yandise inani labathengisi kunye nabadali, ngelixa ilungisa iigiya zayo ukunika. ukuthenga okukhuselekileyo kwaye ujongene nemeko yerhafu ekhulayo.
