Iliza le ii-chatbots ezilinganisa uTaylor Swift iphinde yabeka iMeta embindini wempikiswano. Ngokophando lweReuters, ii-avatars ezinxibelelana nabasebenzisi ngokungathi ligcisa lokwenyani kunye nabanye abantu abadumileyo basasazwa kuFacebook, Instagram, nakuWhatsApp. ngaphandle kwemvume yabantu abachaphazelekayo.
Okufunyaniswayo kuveza ukusilela ekubekeni iliso kunye nokuthotyelwa kwemigaqo-nkqubo yangaphakathi: ezinye iibhothi zenziwe ngabasebenzisi ne Izixhobo zoluntu ze-Meta, kodwa ubuncinane ezintathu zivela kumsebenzi ukusuka kwinkampani, kubandakanywa ezimbini ezisekelwe ku-Taylor Swift, ezihlaselwe izigidi zokuzibandakanya ngaphambi kokuba zithathwe phantsi.
Kwenzeka ntoni kwii-chatbots zikaTaylor Swift?
Ngexesha leeveki ezininzi zovavanyo, iReuters yabona ukuba Taylor Swift avatar kunye nabanye abantu boluntu bagxininisa ukuba bangoyena mntu, bancwasa esidlangalaleni kwaye bade bacebe neentlanganiso zobuso ngobuso bebhekisa kwiindawo ezithile, njengesixeko saseNashville okanye ibhasi yokukhenketha.
Xa ucelwa imifanekiso, ezinye iibhothi zenziwe Iifoto ze-photorealistic ezinemibono ecebisayo, kwiibhafu okanye ukunxiba impahla yangaphantsi. Kwiimeko ezibuthathaka ngakumbi, kwavunyelwa ukwenza kunye nokwabelana ngeeavatar ze abantu abadumileyo abangaphantsi kweminyakaNgokomzekelo, xa ucela i-snapshot yomdlali omncinci oselunxwemeni, inkqubo yaphendula ngomfanekiso wehempe kunye nenkcazo ecebisayo.
Ileyibhile ethi "parody" isetyenziswe ngokungalinganiyo kwaye i ukumodareyithwa kweakhawunti yayingekho uniform. Ngelixa ezinye iinkangeleko zibandakanya ukucaciswa, ezinye azizange, nto leyo eyandisa imvakalelo ye ukubiwa kwezazisi ngqo kwaye kukhokelele kwiincoko zesini okanye ezihendayo ezifikelele ekusasazweni ngokubanzi, ngokugqithileyo, ngokwedatha ephononongiweyo, ishumi lezigidi zentsebenziswano emngxunyeni.
Ukusabela kweMeta kunye notshintsho olusetyenzisiweyo
Isithethi senkampani uAndy Stone ukuvumile oko Iisistim bekungafuneki zenze umxholo osondeleyo okanye owesondo yamanani oluntu okanye, phantsi kwazo naziphi na iimeko, imifanekiso yabantwana. Ubalele esi sehlo iintsilelo ekusebenziseni imithetho yangaphakathi, ethi ithiyori iluthintele olu hlobo lwezinto.
I-Meta irhoxile malunga iibhothi ezilishumi elinesibini ngaphambi kokuba ingxelo ikhutshwe kwaye ibhengezwe imiqobo eyongezelelweyo: abakhoyo abayi kuba nako ukuba neencoko zothando nolutsha okanye ujongane nemiba efana nale ukuzenzakalisa nokuzibulala okanye iingxaki zokutya. Inkampani ichaza olu hlengahlengiso njengamanyathelo akhawulezayo ngelixa ichaza a umgaqo-nkqubo osisigxina.
Ngokumalunga ne-bots eyenziwe ngumqeshwa, inkampani ithi yayiyinxalenye uvavanyo lwemveliso; kunjalo, Reuters bafumanisa ukuba bafikelele kubaphulaphuli abaninzi. Ukusetyenziswa kweleyibhile ethi "parody" yanikezelwa njengemfuneko yokuvumela abalinganiswa abaphefumlelwe ngabantu bokwenyani, nangona yayingasoloko isetyenziswa ngokuchanekileyo.
Imingcipheko, uxinzelelo lwezomthetho kunye nokuphendula kweemarike
Imanyano yeSAG-AFTRA ilumkisile umngcipheko wokhuseleko kubantu abadumileyo kunye neqela labo xa abasebenzisi beseka ubudlelwane beemvakalelo kunye nabo amaqabane edijithali abonakala eyinyaniNgaxeshanye, iingcali zomthetho, ezinjengoNjingalwazi uMark Lemley (Stanford), zalatha kwinto enokwenzeka ukunyhashwa kwelungelo lokupapashwa ngokusebenzisa igama kunye nomfanekiso ngeenjongo ezinokuthi zithathwe njengezorhwebo.
Uxinzelelo lolawulo lonyukile: iNdlu yeeNgwevu zaseU.S kunye nenqwaba yamagqwetha jikelele acele iinkcazo malunga nezikhokelo ezivumelayo ubudlelwane bothando nabantwana, ngoku kuphononongwa, kwaye kwi iindlela zokulawula ukunqanda ukusasazeka komxholo wesini.
Impembelelo yodumo ibonakaliswe kwiimarike: emva kokuba ityala laziwa, Izabelo zeMeta zehle ngaphezu kwe-12%. kurhwebo lwasemva kweeyure zomsebenzi, ngokutsho kwamajelo osasazo ahlukeneyo. Ukongeza, iziqendu ezinzulu ezinxulumene nazo ukungatolikwa kakuhle kwezi bots, kuquka nohambo lwendoda endala ukuya kudibana ne-avatar ephefumlelweyo, eyaphela kwingozi ebulalayo.
Le nto ayiphelelanga nje kwiMeta ecosystem, njengoko abo bakhuphisana nabo kweli candelo baye bakhethelwa yenza imifanekiso yabantu abadumileyo ingcebiso kwindalo; nangona kunjalo, ukufikelela kumaqonga enkampani kaMark Zuckerberg, kunye nesiseko sayo esikhulu sabasebenzisi, yenza umahluko womgangatho ekuvezweni kunye nomngcipheko.
Yonke into ibonisa ukuba iMeta kuya kufuneka ikhawulezise uqinisekiso olutsha, iileyibheli kunye neeprothokholi zokumodareyitha ukumisa ukulinganisa kunye nokusebenzisana okungafanelekanga. Uphando lobuntatheli, amanyathelo asemthethweni anokwenzeka kunye noxinzelelo lweziko lubeke umqobo ophezulu: indlela olu tshintsho luphunyezwa ngayo luya kuqinisekisa ukuba iimeko ezifana nesi Iibhothi zikaTaylor Swift ungaphindi wenzeke.
