Ukufika kweMercado Libre ukuya kwi Iifomati zokuthenga zePinterest EMexico, yenzeka kwiphulo lobuvulindlela kwindawo ekuthethwa kuyo iSpanish kuMbindi Merika. Ngendlela yokusebenza yohlobo ihlala ivuliwe, uphawu lufuna ukuguqula umdla obonakalayo kwiinguqu zangempela ngokusebenzisa i-automation kunye nezixhobo zobukrelekrele bokwenziwa.
Isindululo sidibanisa ubuchule obuguquguqukayo, iimpawu zenjongo, kunye nohambo lokuthenga olungenamvisiswano: ukusuka ekufumaneni umbono ukuya kucofa okokugqibela kwiwebhusayithi yomthengisi. Injongo icacile: ukubeka phambili iziphumo ezinokulinganiswa ngolungelelwaniso olulula kunye nokulungiswa okuqhubekayo okunciphisa iindleko kunye nokukhawulezisa ukusebenza.
Ithetha ntoni le ntshukumo kwiPinterest kunye nokuthengisa
KwiPinterest, amava asebenza njenge umncedisi wokuthenga etolika incasa kunye nokukhethwa ukucebisa iimveliso, izimbo, kunye nezikhokelo. Iqonga lidibanisa isigaba sokuphefumlelwa kunye nesigqibo, siqondise umsebenzisi kwiwebhusayithi yomthengisi ukuze agqibezele ngokungenamthungo intengiselwano.
Imisebenzi efana ne ukukhangela okubonakalayoIikholaji kunye netekhnoloji ebandakanyayo inceda ukuchaza isitayile somntu ngamnye kunye nokugcina ukufaneleka ekuhambeni kwexesha. Ngeempawu ezivela kwiintsuku okanye iiveki ngaphambi kokuthenga, iimveliso zinokulindela iimfuno kwaye zilungelelanise unxibelelwano lwabo.
Olu nxibelelwano phakathi kokuhlola kunye nokuguqulwa luqinisa ubudlelwane bexesha elide, ngaphaya kwentengiselwano elula yexesha elilodwa. Isiphumo yifaneli yomelele ngakumbi apho impembelelo iba khona injongo kwaye ekugqibeleni, kwingeniso.
Ukusebenza+: Ukuzenzekela kunye nokugunyazisa ngamanyathelo nje ambalwa
Iphulo leMercado Libre lixhaswa yi Ukusebenza+, ukuhamba komsebenzi okwenziwe lula okubeka embindini we-AI kunye ne-automation. Iqhosha elilodwa lisebenza kwisakhiwo sokuqala: ukudalwa kweqela le-ad ngokuzenzekelayo, ukhetho lohlahlo lwabiwo-mali (imihla ngemihla okanye ubomi), kunye nohlengahlengiso oluqhubekayo olujoliswe kwiinjongo.
Kwintengiso yekhathalogu, ubukrelekrele bokwenziwa buvelisa imvelaphi, bulungelelanisa ubungakanani, kwaye buphucule umxholo wokwakha ingqokelela kunye neentengiso zokuthenga ukusuka kuluhlu lomthengisi. Le nkqubo ikhawulezisa uvavanyo lobuchule kwaye inciphisa ukungqubana kwi umsebenzi wentengiso.
Ukwahlulahlula kugcinwa ngamabom kulula ukwandisa ukufikelela okusebenzayo: ilizwe, uluhlu lobudala, kunye noluhlu lwabathengi ukubandakanya okanye ukungabandakanyi. Ukuhanjiswa kulungiselelwe ukufikelela kumthamo ophezulu we Uguquko okanye yongezwe kwinqwelo ngexabiso eliphantsi elinokwenzeka.
Iindidi, imiqondiso yenjongo, kunye neemetrics zoshishino
Eli nyathelo libandakanya zonke iindawo eziphambili zentengiso eMexico: fashionIkhaya, Ubuhle, iCPG, kunye neTekhnoloji. Ngamnye ume nkqo ufumana imiqondiso elungiselelweyo yokuyila kunye nenenjongo ejoliswe kuyo, edibanisa imiyalezo eluncedo yokuthenga okucwangcisiweyo kunye ne-nudges yokufunyanwa kwangoko.
Ngesicwangciso esihlala sihleli, iphulo lihambelana nemfuno yemihla ngemihla eyenziwa eqongeni. Ukukwazi kwePinterest ukuchonga amaxesha eenjongo kukuvumela ukuba ujolise kwiphulo. utyalo mali kwiziphumo ezilinganisekayo, ukongeza imbuyekezo ngomsebenzi okhawulezayo.
Ngokutsho data yakutshanje eqongeni, ucofa kwaye ugcine kwi Shoppable Izikhonkwane zanda nge 161% unyaka nonyaka kwikota yesibini ka-2025, umxholo ogxininisa ukuzinikela ekuthengeni iifomathi ezidityanisiweyo kumava okufumanisa.
Umbono wenkampani kunye nokukhuthaza iifomathi ezintsha
Ukusuka ePinterest eMexico baqaqambisa ukuba iMercado Libre yabelana ngamabhongo okuguqula Ukuphefumlelwa kwiziphumo eziphathekayo kunye novavanyo phambi kwezinye iifomathi ezintsha kunye nezixhobo. Indibaniselwano yeNtsebenzo+ kunye neentengiso zokuthenga, kwisikhokelo esiqhubekayo, ijolise ekukhawuleziseni ukufunda kunye nokulinganisa oko kusebenzayo.
I-Mercado Libre igxininisa ukuba abathengi abasajongi nje iimveliso, kodwa ngamava alula kunye afanelekileyo. Inkampani iphonononga ukubanakho kwe IA isetyenziswe kumaqonga ezentlalo kunye neefomathi ezivelayo ezinje ngokuThenga ngokuPhila, ngenjongo yokudibanisa inkuthazo nokuthenga kwindawo eguqukayo.
Ngokudibeneyo, umanyano lujolise ekuphuculeni ukusebenza kakuhle, ukubonelela ngokubonakala kuyo yonke ikhathalogu kunye nokuqinisa ubudlelwane kunye nabaphulaphuli kulo lonke umjikelezo wokwenza izigqibo, ukunciphisa ukungqubuzana kunye nokubeka phambili iinjongo zoshishino ezicacileyo.
Ngeli phulo, i-Pinterest izibeka njengejelo elidibanisa ukufunyanwa kunye nokusebenza, ngelixa i-Mercado Libre iqinisa ubukho bayo kwi-ecosystem ebonakalayo kunye. into ezenzekelayo, idatha, kunye nobuchule obuguqukayo. Indibaniselwano yenjongo efihlakeleyo, iifomathi zokuthenga, kunye nokusebenza okuhlala kusenziwa kubeka isiseko sokwenza umlinganiselo weziphumo ngokulula, okunokumetwa ngakumbi.
