Instagram ivavanya iindlela ezintsha zokubonelela ngobumfihlo kunye nokubodwa kumxholo okwabelwana ngawo eqongeni. Inethiwekhi yoluntu sele iqalile ukuzama umsebenzi ovumela upapasho namacwecwe -iividiyo ezimfutshane ezidumileyo- zivaliwe ngasemva kokhuseleko olusekwe kwi iikhowudi eziyimfihlo. Eli nqaku litsha, elikwinqanaba lokuvavanya, limele intshukumo enokuthi ichaze kwakhona indlela abasebenzisi kunye nabadali abalawula ngayo ukubonakala komxholo wabo.
Ingaba ikhowudi entsha yeReels eyimfihlo isebenza njani?
Los IiReels zitshixiwe kusetyenziswa ikhowudi eyimfihlo Zivela njengempendulo kwimfuno yemisebenzi emitsha evela kubasebenzisi kunye nesidingo seMeta - inkampani engumzali - ukuhlala usebenza kwaye ukhuphisana nezinye iindlela ezinje ngeTikTok. Isindululo silula, kodwa sizisa umlinganiso omtsha ngokupheleleyo wokubukela ividiyo kwi-Instagram: kuphela abo banekhowudi yokufikelela abaya kukwazi ukuvula nokujonga ezi Reels ezigciniweyo.
I-dynamics i-intuitive kwaye ikhumbuza zendabuko. umxholo okhuselwe ngegama lokugqitha kwezinye iiforam okanye amaqonga. Xa ulayisha iReel kwi-Instagram, abadali banokukhetha ukuyikhusela ngekhowudi eyimfihlo.. Ukongeza, kukho ukhetho lokongeza umkhondo kwi-caption yeposi, ukunceda abalandeli bazame ukutyhila isitshixo ngemidlalo, iipuzzle, okanye iireferensi.
Umfanekiso weskrini ngeTechcrunch
Eyokuqala ejemplo Inguqulo esemthethweni yale nqaku ingabonwa kwi-akhawunti ye-Instagram Design, apho i-Reel edibeneyo yapapashwa ebonisa umyalezo olula umema abasebenzisi ukuba bafake ikhowudi. I Umkhondo kule meko wawukwi-hashtag yokuqala yenkcazo: "imisonto". Ukufaka elo gama kuvule umxholo kwaye, kwimeko ethile, kuboniswe umyalezo obonisa ukuba isici siyeza kungekudala.
Kuphela ngabasebenzisi abaqikelela ikhowudi okanye abayifumana ngokuthe ngqo kumdali (umzekelo, ngemiyalezo yabucala, iincwadi zeendaba, okanye uluntu lwangaphandle) unokufikelela kwividiyo. Abanye babukele i-Reel ngesikrini esimnyama kunye nokukhawuleza ukufaka igama elichanekileyo.
Izinto eziluncedo kunye neziphumo zeeReels eziMfihlo
Esi sixhobo sitsha simele a Utshintsho olumangalisayo kwindlela umxholo okwabelwana ngayo kwaye udliwe kwi-Instagram. Ukuza kuthi ga ngoku, inethiwekhi yoluntu isekwe kubumfihlo beposti kwiiakhawunti zikawonke-wonke okanye zabucala, kodwa ukhetho lokongeza ikhowudi ekhethekileyo lunyusa amathuba kubasebenzisi abaqhelekileyo kunye neempawu zobuchwephesha kunye nabadali.
El into yokuba yedwa kunye nokudlala Ukufaka ikhowudi eyimfihlo kwiiReels kunokuguqula indlela eyenziwe ngayo amaphulo entengiso, umzekelo, apho iikhowudi zisasazwa njengemivuzo okanye inxalenye ye-gamification dynamics. Zikwaluhlobo lwe velisa umxholo okhethekileyo wabalandeli okanye abalandeli abathembekileyoukongeza kwi nciphisa iividiyo ezithile kumaqela athile (umzekelo, uluntu lwabucala, abathathi-nxaxheba besweepstake, okanye ababhalisile beleta yeendaba) ngelixa abasebenzisi bayonwabela amandla okonwabisa phakathi kwabahlobo okanye abalandeli.
Ngaphaya koko, ngokukwazi ukwenza ufikelelo lube lolwakho kuphela kungekuphela ngekhowudi ngokwayo kodwa nangemikhondo yokuyila (imihla ekhethekileyo, iimbekiselo zeziganeko, amaqhina, njl. njl.), uluhlu lwamathuba okukhuthaza ukufikelela luyandiswa. intsebenziswano kunye nokufunwayo Nxaxheba ngaphakathi kweqonga.
Khawufane uyisebenzisele izaphulelo kunye neentengiso zabucala, apho kuphela abo banekhowudi banokufikelela kumxholo, kwaye ngoko ke unikezelo. Okanye kwi ukuqalisa umxholo phambi kwemisitho okanye imikhankaso, ukudala ukulindela kunye nokukhetheka phakathi kwabasebenzisi abathile. Singasathethi ke ukuba inokusebenza njenge Izinto zokufunda okanye uqeqesho olukhawulelwe kumaqela angaphakathi (amaziko emfundo, iikhosi, uluntu oluvaliweyo).
Ngaphandle kwekhowudi: ububodwa kunye nokwahlulahlula
I-Instagram iye yavelisa iinkonzo zayo kangangexesha elithile ngoku Ukwenza okuthandwa nguwe kunye nokwahlulahlula. Ngeli nqaku litsha, sijonge ukuya phambili ngokunikezela ngolawulo lwegranular ngakumbi kubaphulaphuli beposti nganye. Ngokomzekelo, uphawu lunokuqalisa i-Reel kuphela kwabo bathenge imveliso okanye bathathe inxaxheba kumcimbi, ukwabelana ngekhowudi kuphela nabo.
Ngokufanayo, abasebenzisi banokusebenzisa eli nqaku ukuze Yabelana ngobuntununtunu ngakumbi, umxholo wobuqu okanye ogciniweyo ngesangqa sakho sokuthembela, ngaphandle kokuseta iiakhawunti zabucala okanye ukuzibekela umda kuluhlu oluvaliweyo lwabalandeli.
Nangona inqaku lingekabinawo umhla oqinisekileyo wokusungulwa kwayo ngobuninzi, ukwamkelwa kuvavanyo lokuqala kube iyakhuthaza, ngakumbi phakathi kwabadali kunye nabaphathi boluntu. Abaninzi babona ukhetho njengendlela yokubuyisela imvakalelo yokuzikhethela eyayihlanjululwe yintsholongwane kunye nokuvuleka ngokubanzi kwenethiwekhi yoluntu.
