Malunga nokuvuthuza unyaka wayo wokuqala kwimarike yaseSpain, iTikTok Shop igqithile kumqobo we iivenkile ezisebenzayo ezingama-12.000 elizweni. Uninzi lwala mashishini ngamashishini amancinci kunye naphakathi afumene ishaneli ukuba ibe yindlela eguquguqukayo yokufumana ukubonakala kunye nokuguqula abaphulaphuli kwiintengiso ngaphandle kokuxhomekeka kwiivenkile zemveli.
Isindululo sisekelwe kwifomathi ye urhwebo ngokufumanisa odibanisa umxholo, uluntu kunye nokuthengwa kwe-app, ukuze umsebenzisi afumane imveliso, ayivavanye kwaye ayifumane ngaphandle kokushiya i-app. Ngesiseko sedatha Abasebenzisi abazizigidi ezingama-23,4 eSpain kwaye ngaphezulu kwe-200 yezigidi eYurophu, ukufikelela okunokubakho kwiibrendi kunye nabathengisi kukhulu.
Sithetha ntoni esi siganeko kwimarike yaseSpain kunye nee-SME
Ukutyhala kweTikTok Shop kuphawuleka ngakumbi kuluntu lwamashishini amancinci: I-81% yee-SMEs Ukuthengisa kwiqonga kumabango ukuba kufikelele kubaphulaphuli abatsha, eyona nto iphambili kumashishini anohlahlo lwabiwo-mali oluqinileyo. Ukudityaniswa komxholo wendalo kunye ne-algorithm yokucebisa kwenza kube lula kwiimveliso ezincinci ezaziwayo ukuba zingene kwi-radar yabaphulaphuli abanomdla.
Ukongeza ukufikelela, amava okuthenga anciphisa ukungqubana. Uhambo lonke-ukususela ekufumaneni ividiyo okanye umlambo ophilayo ukuya kwintlawulo kunye nolawulo lokubuyisela-luyenzeka ngaphakathi kwesiceloOku kuqhubela phambili kunciphisa ilahleko yabasebenzisi ngenxa yokutsiba kwewebhusayithi kunye nokuphucula amazinga okuguqulwa.
Iifomathi eziqhuba uguqulo: ividiyo ephilayo kunye nemfutshane
El ukuthengisa ngemfuyo izise njengomnye wabaqhubi beentengiso: Iirejista zevenkile zeTikTok zijikeleze I-15.000 losasazo lwenyanga, malunga nama-500 ngosuku. Ezi seshoni ziphilayo zisivumela ukuba sibonise iimveliso ngexesha langempela, siphendule imibuzo, kwaye sivelise amandla kwinkqubo yokuthenga ngemiboniso kunye nezibonelelo ezilinganiselwe.
Kunye nemiboniso ephilayo, i iividiyo ezimfutshane ezinamakhonkco Impembelelo yemveliso ekukhuleni kwezinto eziphilayo iqhuba ukukhula kwexesha eliphakathi. Phakathi kuka-Epreli noSeptemba, intengiso ebalelwa kolu hlobo lopapasho iphindaphindwe kane, ebonisa indlela umxholo owenziweyo we-audiovisual onokusikhawulezisa ngayo isigqibo sokuthenga ngaphandle kokubhenela kwiintengiso eziphazamisayo.
Ngubani othengayo kwaye zeziphi iindidi ezikhokelela
Kude nenkolelo yokuba sisitishi solutsha kuphela, iprofayile yomthengi weTikTok eSpain iqole ngakumbi: I-67% ingaphezu kweminyaka engama-25 ubudala, icandelo elinamandla amakhulu enkcitho kunye nokwenza izigqibo. Le nyaniso ivula umnyango kwizinto zexabiso eliphezulu kunye nebhaskithi ephezulu yomndilili.
Ke zona ezithe nkqo, zongamela ubuhle, ifashoni, ukuhombisa kunye ne-elektronikiIimpawu eziphambili ezifana ne-L'Oréal Paris, i-Nivea, kunye ne-Cocunat zihlala kunye neefemu ezisakhasayo-YiLava, i-Wildrain, phakathi kwezinye-ezithathe ithuba lokutsalwa kwefomathi ukufumana ukuvezwa kunye nokusebenza kwesikali.
Izitshixo zeQhinga leempawu kunye nabathengisi
Ukusuka kulawulo lweTikTok Shop eSpain, banyanzelisa i isicwangciso esinqamlezileyoIfomathi enye ayonelanga. Ukudibanisa usasazo olubukhoma, iividiyo ezimfutshane, imiboniso yemveliso, iithebhu zevenkile, kunye neenkqubo ezidityanisiweyo nabadali kwandisa amathuba akho okufunyanwa kunye nokuguqulwa.
Ezinye izikhokelo ezisebenzayo ukuthatha ithuba letshaneli zezi zilandelayo:
- Ukucwangcisa ubomi ukuqaliswa kunye neencopho zemfuno, kunye neskripthi esicacileyo kunye neefowuni zesenzo.
- Lungiselela iividiyo ezimfutshane ngamakhonkco: Zuza kwimizuzwana embalwa yokuqala, ukuleyibhelishwa kwemveliso, kunye novavanyo losetyenziso lwehlabathi lokwenyani.
- Gcina umphambili wakho wevenkile kunye nethebhu yevenkile ngeenkcazo ezicacileyo, uphononongo, kunye nolungiselelo olucaciswe kakuhle.
- Vuselela ukunxulumana nabadali abafanelekileyo kwaye ulinganise ukusebenza ngeqhekeza kunye nomdibanisi ukuze uphindaphinde ngokukhawuleza.
Iqonga lomda kunye nombono wemveliso
Con Abasebenzisi abazizigidi ezingama-23,4 eSpain kunye noluntu olungaphezu kwezigidi ezingama-200 eYurophu, iTikTok Shop yenza isakhelo sesiphakamiso sayo phantsi kwesambrela ye urhwebo lokufumanisa: ukuba umxholo usebenza njengomboniso, ukuba umsebenzisi ufumana ixabiso ngelixa esonwatyiswa, kwaye ukuthenga ngokukhawuleza xa kuhambelana nomdla wabo.
Imaphu yendlela ibandakanya ukuhlanganisa loo nkqubo yendalo apho ukuzonwabisa, uluntu kunye nokuthenga ukuhlala ndawonye ngaphandle komthungo. Kwiimpawu kunye namashishini, umceli mngeni iya kuba kukugcina isiqulatho esifundisayo, esikhuthazayo, kunye nokuthengisa, ukwenza imali kwingqalelo yabasebenzisi ngemiyalezo emifutshane kodwa efanelekileyo.
Ngalo mongo, inqanaba le iivenkile ezisebenzayo ezingama-12.000 ESpain, oku kubonisa ukwamkelwa okukhawulezileyo kwejelo: ii-SMEs zandisa isiseko sabathengi bazo, ukuguqulwa kosasazo oluphilayo, iividiyo ezigcina ukuthengiswa kwexesha, kunye neendidi-ingakumbi ubuhle, imfashini, ikhaya kunye ne-elektroniki-ukuseta isantya. Ifomati ethi, ngaphandle kwefenitshala, iseka indlela entsha yokuthenga nokuthengisa kwizixhobo eziphathwayo.