Umanyano olutsha phakathi kwamaqonga aphambili ajolise ekushukumiseni umboniso wosasazo: INetflix iya kubandakanya ukhetho lweepodcasts zevidiyo ezivela kwiSpotify kwinkonzo yayo. Isicwangciso, esiza kuqaliswa e-US ekuqaleni kuka-2026, sibona kwangaphambili ukuphehlelelwa kokuqala kunye neseti encinci yezihloko kunye nokukhutshwa ngokuthe ngcembe ngokwelizwe.
Uqhaqho lwazalwa ngendlela elumkileyo kodwa ngamabhongo: umxholo ogciniweyo, usasazo olushiyanayo, kunye neenjongo zokuhambelana nekhathalogu ngexabiso eliphantsi, iifomati zokutsalwa okuphezulu. Imiqathango yezemali yesi sivumelwano ayikabhengezwa kuwonke-wonke, umqondiso wengqiqo kwinyathelo elinokuthi limisele intsingiselo kwicandelo.
Iinkcukacha zesivumelwano kunye neshedyuli
Kwinqanaba lokuqala, INetflix iya kukhupha iipodcasts zevidiyo ezili-16 kwimarike yaseMelika. ekuqaleni kuka-2026. Iinkampani ziqinisekisa ukuba ukwanda kwamazwe ngamazwe kuya kuza kamva, nangona kungekho xesha lichanekileyo leminye imimandla ngeli xesha.
Indawo yokuqala iya kudibanisa iinkqubo ezivela kwiSpotify Studios kunye neleyibhile yeRinger, ngombono we ukwandisa ngokuthe ngcembe kwiintlobo ezininzi kunye neefomathi ezisekelwe kwintsebenzo kunye nokwamkelwa kwabaphulaphuli.
Iinkqubo ezifakiweyo kumaza okuqala
Ukhetho lokuqala luya kubandakanya ezemidlalo, inkcubeko, i-gastronomy, i-cinema, ulwaphulo-mthetho lokwenyani kunye nokuzonwabisa, kunye izihloko ezidumileyo esele zisekiwe kwi-ecosystem yeSpotifyNjengesikhokelo, oku kulandelayo kuphakathi kwemilinganiselo ecwangcisiweyo:
- UMthetho oYilwayo weSimmons Podcast
- IRinger Fantasy Football Show
- Umboniso weZach Lowe
- UMcShay Show
- IiRewatchables
- Umboniso kaDave Chang
- Iklabhu yeResiphi
- Izibulala ngokungemthetho
- Iingcamango zobuqhetseba
Umbono kukuyisa kwiNetflix iinguqulelo ezipheleleyo zevidiyo kwezi nkqubo, ukunika abadali umboniso owongezelelweyo kunye nokwazisa Iindaba zepodcast kunye neepremiere, ukuzisa ifomathi kufutshane nabaphulaphuli abadla kakhulu kwizikrini ezinkulu.
Ubungakanani kunye neendlela zokusetyenziswa
Intshukumo isekwe kubungakanani bazo zombini iinkampani: I-Netflix idlula ababhalisi bezigidi ezingama-300 kwinqanaba lehlabathi, ngelixa ISpotify inabasebenzisi abasebenzayo abangaphezu kwezigidi ezingama-640. Ngokutsho kwedatha ekwabelwana ngayo kwicandelo, ukusetyenziswa kwevidiyo kwiSpotify ikhula ngokukhawuleza ngamaxesha angama-20 kunomsindo ngaphandle komfanekiso, kunye nabasebenzisi abangaphezu kwezigidi ezingama-350 esele benxibelelana nomxholo wevidiyo kunye nokunyuka konyaka-ngonyaka we-65%.
Ukongeza, izifundo zemarike zibonisa ukuba Phantse i-70% yabaphulaphuli bakhetha iipodcasts zabo kunye necandelo elibonakalayo, umkhwa ohambelana nekhathalogu yeSpotify, eneempapasho ezingaphezulu kwama-430.000 kwifomathi yepodcast yevidiyo.
Ukwenza imali kunye namathuba oshishino
Kwinqanaba lezorhwebo, umfelandawonye ujonga iindlela ezininzi: ukufakwa kwentengiso eguqukayo, inkxaso yexesha langempela, iintengiso ezinqamlezayo phakathi kweekhathalogu kunye nezivumelwano ezineempawu ze izenzo kunye neziganeko eziphilayo.
KwiSpotify, ukuhamba kuthetha ukwandisa ngaphaya komsindo ococekileyo kunye nokuphucula iziseko zevidiyo ngaphandle kokuphindaphinda utyalo-mali; yeNetflix, oku kuthetha yahlula ikhathalogu yakho ngeemveliso ezinexabiso eliphantsi kwaye ufumane iifestile ezintsha zothethathethwano.
Iimpembelelo kubadali kunye nemarike
Ukuhanjiswa kabini (iNetflix + Spotify) inako ukwandisa ukubonakala kunye nokufumanisa, ukukhuthaza abavelisi kunye neepodcasters ukuphakamisa imigangatho yemveliso, i-narrative pacing, kunye nokuhlelwa kwefomathi.
I-Netflix igxininisa ukuba oku kudityaniswa izakuncedisa inkqubo esele ikhona ukubonelela ngeendlela ezahlukeneyo kunye neendlela ezintsha zokusebenzisa; I-Spotify ichaza intsebenziswano njenge Isahluko esitsha sepodcasting yevidiyo, kunye namathuba amakhulu okufikelela kunye nokwenza imali kubadali.
Yintoni elandelayo elandelayo
Ngaphandle kwephakheji yokuqala, iinkampani zisebenza yandisa iindidi kunye nokulinga ngeefomathi ezifana nodliwano-ndlebe, amaxwebhu agxininise kumculo, iikonsathi kwaye kunokwenzeka imisitho okanye ezikhethekileyo eziphilayo, kuxhomekeke kwimpendulo yoluntu kunye nezivumelwano zorhwebo.
Imithombo
Ngolu manyano, INetflix kunye neSpotify zivula indlela ezinzileyo yeepodcasts zevidiyo ukufumana ubukho. kwisikrini esikhulu sekhaya, esixhaswa yidatha eqinile yabathengi, ukhetho lokuqala oluqaphelekayo, kunye nesakhelo sokwenza imali esiguquguqukayo esinokulinganisa ukuba abaphulaphuli bayaphendula.
