Iqonga le-e-yorhwebo iTemu iye yajongwa ngugunyaziwe wokhuphiswano waseJamani, ovule ifayile ukuba inokwenzeka. izenzo ezichasene nokhuphiswano lwamaxabiso kwindawo yayo yentengiso. Ityala lichasene neWhaleco Technology Limited, umqhubi weapp, kwaye ifuna ukucacisa ukuba ngaba inkampani ibeke imeko ngendlela abathengisi ababeka ngayo imirhumo yabo.
Le ntshukumo yokulawula ifika ngexesha lokwandiswa okunamandla kweqonga kwilizwekazi: eJamani kukho 19,3 izigidi zabasebenzisi kwaye, eYurophu iyonke, idlula Ukutyelelwa kwezigidi ze-100 yezigidi ngenyanga, amanani anyusa ukufaneleka kwetyala le inkqubo yendalo yokuthengisa.
Yintoni abasemagunyeni baseJamani abaphanda ngayo
I-Ofisi ye-Federal Cartel iqalise a Iinkqubo zokungathembeki ngokuchasene neWhaleco Technology Limited Ukumisela ukuba ngaba imigaqo-nkqubo yamaxabiso ngabarhwebi abasebenza eTemu yasetyenziswa. Ingqwalasela yohlalutyo kukumiselwa okunokwenzeka kweemfuno zamaxabiso kubathengisi.
Ngokwegunya, le miqathango inokuquka izithintelo kwinkululeko yamaxabiso ngaphakathi eqongeni, nto leyo eya kuchaphazela ukhuphiswano phakathi abathengisi ngokwabo. Umlawuli uhlola zombini uyilo lwemithetho yangaphakathi kunye nokusetyenziswa kwayo okusebenzayo.
Ukuba ziqinisekisiwe, izikhokelo ezinjalo ziya kuba nefuthe elithe ngqo kwi indlela okunikezelwa ngayo kunye nezaphulelo, kunye nokukwazi kwabathengisi ukukhuphisana ngokulinganayo kunye namanye amajelo okuthengisa. Amanethiwekhi kunye namajelo eendaba abone ukuba utshintsho kwimigaqo-nkqubo yezaphulelo lunokutshintsha njani ukubonakala kwentengiso (indlela okunikezelwa ngayo).
Uphando lukwavavanya ukuba ngaba amabango atyholwa anokuthi achaphazeleke, ngaphaya kweqonga, ubume bamaxabiso amanye amajelo okuthengisa, kunikwe unxibelelwano phakathi kweemarike kunye neevenkile zemveli.
Iziphumo ezinokwenzeka kukhuphiswano kunye namaxabiso
Umongameli wegunya lokhuphiswano, u-Andreas Mundt, uye wachaza ukuba imigaqo-nkqubo efana naleyo iphandiweyo inakho ukunciphisa ukhuphiswano kwaye ekugqibeleni ibonakale kumaxabiso aphezulu. Ngamanye amazwi, ulungelelwaniso lwexabiso olucingelwayo luya kunciphisa uxinzelelo lokukhuphisana phakathi kwabathengisi.
Kubarhwebi, umcimbi ungundoqo: umda kwinkululeko yokumisela amaxabiso kunokujongela phantsi imida, ukunyuselwa kunye nezicwangciso zorhwebo, kwaye ngaloo ndlela nethuba lokuzahlula kwabanye ababoneleli bendawo yentengiso. Oku kuthungelana nengeniso kunye nenzuzo dynamics ukuba abadlali abohlukeneyo kwicandelo baye babonisa (imida, ukunyuselwa kunye nezicwangciso).
Ngokwembono yomthengi, ukuba izenzo ziqinisekisiwe, umngcipheko kukuba ezahlukeneyo izibonelelo zokwenyani kwaye umtsalane wokhuphiswano lwamaxabiso uyancitshiswa, nto leyo enokukhokelela ekunyukeni ngokuthe ngcembe kwamaxabiso emveliso. Ngaphezu koko, izinto zangaphandle ezifana neerhafu kunye nemilinganiselo yorhwebo sele ibonise indlela iindleko ezidluliselwa ngayo kumsebenzisi wokugqibela (ifuthe kumaxabiso).
Ngenxa yobunzima bukaTemu kwi-e-commerce yaseYurophu, utshintsho olunokwenzeka kumgaqo-nkqubo wamaxabiso lunokuba nalo tsala iziphumo malunga abanye abaqhubi kunye namaqonga, ezihlala zilungelelanisa izicwangciso zabo kubadlali abakhulu beemarike.
Ubungakanani betyala: Ubukho bukaTemu eJamani naseYurophu
Ukufikelela kweqonga kunceda ukucacisa ukuba kutheni ityala lifumene ingqalelo yoluntu: kunye nabasebenzisi abazizigidi ezili-19,3 eJamani kuphela, kwaye ngaphezulu kwe-100 yezigidi zeendwendwe zenyanga eYurophu, naluphi na ulungiso okanye amanyathelo athathiweyo. iya kuba nefuthe kwizigidi zeentengiselwano ezinokubakho.
La manani omeleza umdla womlawuli ekuqinisekiseni ukuba ukhuphiswano luyagcinwa. ivulekile kwaye ingajikwanga, ngakumbi kwiitshaneli zedijithali apho utshintsho oluncinci lomgaqo-nkqubo lunokuphindaphinda iziphumo zabo.
Kwenzeka ntoni ukusukela ngoku
Kumanyathelo alandelayo, ugunyaziwe wokhuphiswano unokuqokelela ulwazi olongezelelweyo, acele ukucaciswa kwinkampani kunye abathengisi abachaphazelekayo kunye nokuvavanya ukuba ingaba amanyathelo kufuneka athathwe ukulungisa nakuphi na ukungalingani.
Ngokuxhomekeke kwiziphumo, inkqubo inokukhokelela ekubeni utshintsho kwimigaqo-nkqubo yangaphakathi yeqonga okanye kwezinye izenzo ezibonelelwe yimimiselo yokhuphiswano, eyona njongo iphambili kukugcina imeko esebenzayo yokhuphiswano kubathengisi kunye nabathengi.
Ityala elivulwe ngokuchasene neTemu ligxile kwindlela imithetho yangaphakathi yendawo yentengiso ekhutshelwa ngayo kumsebenzisi wokugqibela kwaye ingaba ezi zinokunciphisa umlinganiselo ukhuphiswano lwasimahlaNgezigidi zabasebenzisi kunye nendima ekhulayo ekuthengeni kwi-Intanethi yaseYurophu, iziphumo ziya kujongwa ngokusondeleyo kulo lonke ishishini.
