I-OpenAI iqalise iphulo layo lokuqala lohlobo oluzinzileyo lwe-ChatGPT, uthotho lweziqwenga ezibonisayo imiboniso ebonakalayo kubomi bemihla ngemihla apho umncedisi we-AI engena kudlala njengenkxaso esebenzayo kunye neyilayo.
Eli nyathelo, liphuhliswe kunye ne-arhente ezimeleyo i-Isle of Any, liqala ngeentengiso ezintathu zemizuzwana engama-30 esele isasazwa umabonwakude, amaqonga osasazo kunye neenethiwekhi zentlalo e-US nase-UK, nge-rollout eya kwanda kwiiveki ezizayo.
Amabali amafutshane anokusetyenziswa okwenyani nokwaziwayo
Amabala agubungela ixesha elincinci lemihla ngemihla: ukupheka iqabane elitsha, ukuqala kwakhona ubudlelwane inkqubo yoqeqesho okanye uceba uhambo lwentsapho. Yonke into yenzeka ngokuthula de umbuzo obhekiswe kwi-ChatGPT uvele kwisikrini, ulandelwa ziimpendulo zomncedisi. ukunyuka njengamakhredithi ekugqibeleni
Umlawuli wentengiso we-OpenAI, uKate Rouch, ucacisa ukuba isicwangciso sigxile kwindlela abantu abayisebenzisa ngayo imveliso. Ngokwedatha yakhe, i-database ye-ChatGPT iya kuba ngaphezulu kwe-700 yezigidi zabasebenzisi ngeveki, xa kuthelekiswa nezigidi ezingama-250 ezazikho xa wayethatha isikhundla, umxholo ogxininisa ukuzinikela kolu lwimi lufikeleleka ngakumbi.
Injongo kukuba abo bangekayizami le nkonzo bayibone njengesixhobo abafikelela kuso, esikwaziyo ukuvelisa amaxesha amancinci okuphumelela okanye uqhagamshelo, ukongeza kusetyenziso olutsha olukhuthazayo kuluntu olusele luyisebenzisa yonke imihla.
Imveliso enombono we-cinematic kunye nogxininiso kumntu
Iintengiso zijoliswe ngu Miles Jay kwaye badutshulwa kwifilimu ye-35mm kunye neelensi eziqhelekileyo, ukhetho olungaqhelekanga kwi-tech industry. Esi sigqibo sigxininisa umnqweno wokugcina ubugcisa bokudala kwiziko, usebenzisa i-AI njengenkxaso ngaphandle kokususa imilinganiselo yabantu.
Ngexesha lophuhliso, i-OpenAI isebenzise i-ChatGPT ukuphonononga izimvo, abalinganiswa, kunye nokujija kweyelo, nangona inkampani inyanzelisa ukuba Ubuchule bokudala buhlala bungumntuOlu lungelelwano lubonakaliswa kwisiteji, kunye nomculo owaziwayo kunye nonyango olubonakalayo olufuna ukusondelana ngaphandle kweenkcazo ezicacileyo.
UZach Stubenvoll, umlawuli olawulayo woyilo kwi-OpenAI, ushwankathela injongo “njengokubhiyozela i- ubudlelwane obutsha ngetekhnoloji entsha”, ukuthatha njengendawo yokuqala ukusetyenziswa okwenyani esele yenzekile eqongeni namhlanje.
Intengiso yangaphandle ephantsi: ukucebisa ngaphandle kokuchaza
Eli phulo ligqitywe ngeziqwenga zangaphandle (OOH) ezisayinwe ngumfoti USamuel Bradley, ebonisa imiboniso yasezidolophini kunye nabantu abajonga iifowuni zabo, ehamba kuphela nelogo ye-OpenAI kunye ne-ChatGPT brand. Akukho mbhalo ochazayo: umyalezo ucacile kwaye uxhomekeke kwinqanaba le ukuqondwa kophawu Okwangoku
Le ndlela yokwenza ifuna ukuba iprojekthi yoluntu ibe kwimeko nganye kwaye bazenzele ngokwabo ukuba isixhobo singenza njani na ngena kwisiqhelo sakho, ukusuka ekufundeni okanye ekuphekeni ukuya ekucwangciseni uhambo okanye ekuqaliseni kwakhona imikhwa esempilweni.
Isicwangciso semidiya, amaqabane okudala, kunye namanyathelo alandelayo
Iintengiso ezintathu zemizuzwana engama-30 zenza umabonakude wazo wokuqala, ngobukho obubalaseleyo kumdlalo weqonga. NFL kwi-NBC, ngaphezu kokusasazwa kunye nokuhlawula imidiya yoluntu. Oku kubandakanya intsebenziswano nabadali bomxholo kunye a OOH umaleko oko kuzisa uphawu kwiindawo zoluntu.
Ukusasazwa kuqala ngo I-USA kunye ne-UK njengeemarike eziphambili kunye nezicwangciso zokwandisa kwiindawo ezininzi ngokukhawuleza, kunye nezicwangciso ezibandakanya amazwe aseYurophu afana ne-Ireland. Ucwangciso lwemidiya luxanduva lwePHD (Omnicom Media Group), ngenjongo yokudibanisa ukufikelela kunye nokungaguquguquki okubalisayo kwitshaneli ngalinye, ukudibanisa iinkqubo I-AI ifake isicelo kwintengiso.
Kwicandelo lokudala, i-OpenAI isebenze kunye ne-arhente Isle of Any kunye nenkampani yokuvelisa i-Smuggler, kwaye yomeleze iqela layo langaphakathi ngokusayinwa njengoMichael Tababai (usekela-mongameli wokudala) ukuququzelela intsebenziswano entsha ngokweprofayili yeprojekthi nganye. Isiqalo sangoko kurhwebo lwe isitya esikhulu, umzamo olungelelanisiweyo kunye ne-Accenture Song esebenze njengeleta enkulu yeqweqwe.
I-Aesthetics kunye nengxelo: ukusuka kwimveliso ukuya ebantwini
Ngokuchasene nesithethe semikhankaso yetekhnoloji echazayo, indlela ikhetha a ibali elicebisayo kunye nokubonwayo, okuthutha umbukeli kumzuzu ochanekileyo apho isixhobo songeza ixabiso. Imveliso ibonakala njengenkxaso yesenzo, ngaphandle kokugxotha abalinganiswa.
Umthombo wokubonisa i iimpendulo kwiscreen ngokungathi ziikhredithi zomeleza loo mbono: incoko yenzeka emva kweekhamera, ngelixa ugxininiso luwela kumava omntu aqhubekayo.
Abakhuphisani, udidi kunye nenjongo yangasemva
Iphulo le-ChatGPT liza kwimeko yokukhuphisana apho abanye abakhoyo, njenge Claude Ii-Anthropic's, nazo zijonga ilizwi labo lentengiso. Ngelixa indlela kaClaude incike ekusombululeni ingxaki ngethoni ekhawulezayo, i-OpenAI's amabali asondeleyo kunye nesantya esicothayo.
Nangona uthelekiso olungenakuphepheka, u-Rouch ugxininisa ukuba injongo ayikho ukujongana ngqo, kodwa ququzelela ukungena kudidi kubantu abaninzi. Ngokuphathelele ukwamkelwa, i-ChatGPT igcina isiseko esikhulu kakhulu kuneClaude, ehamba kuluhlu lwe-20 ukuya kwi-30 yezigidi zabasebenzisi abasebenzayo ngenyanga, ngokoqikelelo lwamva nje olukhankanywe ngamajelo eendaba.
Ngeli phulo, i-OpenAI ifuna ukomeleza a isazisi esibonwayo nesibalisayo iyahambelana ne-ChatGPT kwaye igcine ukukhula kwayo, zombini phakathi kwabo sele beyisebenzisa kunye nabaphulaphuli abasajonga i-AI ngononophelo.
Isindululo siphawula utshintsho olucacileyo kwi-Super Bowl yokuqala: intetho encinci malunga ne iteknoloji feat kwaye kugxilwe ngakumbi kwindlela isixhobo esisetyenziswa ngayo kubomi bemihla ngemihla. Iintengiso ezimfutshane, ezithe cwaka, ze-cinematic, ezixhaswa yi-minimalist yangaphandle kunye nesicwangciso seendaba esibanzi, sichaza imephu yendlela enegumbi lokuzama iifomathi ezintsha kunye neengxelo njengoko iphulo lisanda.