I-Instagram igqithise umqobo we Izigidi ezingama-3.000 zabasebenzisi abasebenzayo ngenyanga, isiganeko esibalulekileyo esibeka i-app ye-Meta phakathi kweenkonzo zedijithali ezinokufikelela okukhulu kwiplanethi. Isibhengezo senziwe yi-CEO yeMeta uMark Zuckerberg kunye ne-Instagram CEO uAdam Mosseri.
Inkampani ayikhange ibonelele ngenani elisemthethweni ukusukela ngo-2022, xa yaxela ukuba iapp igqithile Izigidi ezili-2.000 zabasebenzisi abasebenzayo. Ngaphambili, kwi-2018, yayisele idlulile ibhiliyoni enye, idibanisa i-trajectory yokukhula egcinwe kule minyaka imbalwa idlulileyo.
Isiganeko esibalulekileyo esinembali ngasemva kwayo
I-Meta ithenge i-Instagram ngo-2012 ngokujikeleza 1.000 iidola ezigidi, intengiselwano eyaphakamisa imibuzo ngelo xesha ngenxa yemodeli yoshishino elinganiselweyo ye-app, egxile ekwabelaneni ngeefoto. Ukususela ngoko, ukwandiswa kwayo kuye kwaba yinto ebalulekileyo, kwaye ngokutsho koqikelelo oluvela kwiifemu zoshishino, inokuthi iphendule ngaphezu kwesiqingatha sengeniso yentengiso ye-Meta e-United States kulo nyaka.
Yintoni eqhube ukukhula
Ukutyhala kutsha nje kuchazwa, ngokukaMosseri, ngeentsika ezintathu: imiyalezo ethe ngqo (DM), ifomathi yevidiyo emfutshane namacwecwe kunye nenkqubo i ngcebiso. I-Reels, eyasungulwa ngo-2020, ibe yimpendulo ye-Instagram kwividiyo emfutshane ethe nkqo, ibala apho iTikTok kunye neeShorts zikaYouTube zikhuphisana; iqonga laseTshayina libanga ukuba lingaphezulu Izigidi ezingama-1.000 zabasebenzisi benyanga kwihlabathi jikelele.
Utshintsho kwi-app kunye nolawulo lwe-algorithm
Ngokuhambelana nalo mkhwa, uMosseri ubhengeze ukuba i-Instagram iya kuqhubeka ukuqhelanisa kwakhona i-app malunga ne-MD, i-Reels, kunye neengcebiso kwiinyanga ezizayo, ngokugxila ekuququzeleleni ukusetyenziswa kunye nokudalwa komxholo kule fom.
Iqonga livavanya inqaku ukuze abasebenzisi bakwazi lungisa i-algorithm oko kugqiba ukuba yeyiphi iReels abaza kuyibona. Umbono kukuvumela ukuba ulawule izihloko ngomdla: ukuba umntu ubona umxholo malunga, umzekelo, Ibhola ekhatywayo yasekholejini, ukufotowa kwe-analog okanye ichess, ungabonisa ukuba awufuni ukuqhubeka nokujonga nayiphi na izihloko.
Ukongeza, i-Instagram iceba ukuguqula ibar yokukhangela esezantsi: iqhosha lokupapasha liya kutshintshwa kukufikelela ngokuthe ngqo kwi. imiyalezo yabucala, ukuqinisa indima yokuthumela imiyalezo kumava emihla ngemihla.
Olu tshintsho alukho ngaphandle kwengxoxo: inxalenye yoluntu ibonise ezinye ukukhungatheka ngokubeka phambili iividiyo kunye neengcebiso ezivela kwiiakhawunti ezingalandelwanga kwiifoto kunye nezithuba ezivela kubahlobo, ibhalansi inkampani ezama ukuyilungisa.
Ukhuphiswano lwevidiyo emfutshane kunye nokuma komhlaba
Umlo wexesha lesikrini unzima. TikTokNgabasebenzisi abangaphezu kwebhiliyoni e-1.000 yenyanga, kunye neeShorts zikaYouTube, ezibeke umgangatho wevidiyo ye-ultra-compact, iReels ikwazile ukuvala umsantsa, ixhomekeke kwisiseko esikhulu se-Instagram kunye nenkqubo yengcebiso.
Ukugcina isantya, i-Instagram iyadibanisa indalo elula, ukuhanjiswa kwe-algorithmic, kunye nezixhobo zokufumanisa. Uvavanyo lolawulo lwesihloko kwiiReels luhambelana naloo njongo: ukwandisa ukufaneleka kunye nokunciphisa umxholo wokudinwa kumxholo ongabalulekanga.
Impembelelo kwishishini leMeta
Ukutsibela kwi-3.000 yeebhiliyoni akuwona nje umzobo wabaphulaphuli: iqinisa i-ecosystem yentengiso, ngokutsho koqikelelo lwentengiso, lunokuthi lufakwe kwi-Instagram. ngaphezu kwesiqingatha sengeniso yentengiso yeMeta e-US kulo nyaka umiyo.
Ngesiseko sehlabathi sobu bukhulu, eyona nto iphambili kukuba gcina ukuzinikela yabasebenzisi kunye nohlengahlengiso lwamava: ulawulo ngakumbi kwinto ebonwayo, iingoma ezikhawulezayo ukuya kwii-DM, kunye neeReels ezikhuphisanayo nabakhuphisana nabo.
Ngayo yonke le nto ingentla, inqanaba elitsha le Izigidi ezingama-3.000 zabasebenzisi abasebenzayo ngenyanga iqinisekisa indawo ye-Instagram njengeyona nto iphambili kwishishini leMeta, exhaswa yi-DMs, iiReels, kunye neengcebiso, kunye nohlengahlengiso kwimisebenzi ukunika umsebenzisi ngamnye ukuthetha ngakumbi kumxholo abawufumanayo.