Eyona nto yokudlala kaMattel, Amavili ashushu, ithatha umtsi oqinisekileyo kwifashoni yobunewunewu ngokusebenzisana nayo Maje, Indlu yokulinganisa yesitayile sanamhlanje saseParis. Isiphumo kukuba a ingqokelela yecapsule Oku kuvula indlela entsha kwihlabathi lefashoni, apho isitayile kunye neziganeko zemoto zidibana khona. Jonga isindululo kuba uya kusifuna kwiwadi yakho.
I-Hot Wheels x Ingqokelela ye-capsule ye-Maje
Ngexesha leminyaka, iimoto ezincinci ze-Hot Wheels Baye bavuselela ingcamango yezizukulwana zonke, ukubonelela ngeeyure zokudlala (kunye nokuqokelela) kwinani elikhulu labalandeli. Ngoku, loo nto idluliselwa kwiindlela zokuhamba, kunye nesiphakamiso esidibanisa i-DNA ye-brand kunye noyilo lwesignesha ye-Maje, kwiingubo ezenzelwe ukukhululwa kokuqala kwabasetyhini.
Umgca Entwasahlobo/ehlotyeni ngo-2025 de Amavili ashushu x Maje kunje egcwele iimbekiselo kwihlabathi leemoto: Uya kufumana iiminiskirts ezicekethekileyo, imiphezulu yezityalo, iijakethi zedenim, iihoodies, iiteyi zegraphic, iikhati, kunye, ewe, ezinye izincedisi ezifana neminqwazi kunye neebhegi. Zonke izinto Zibonisa i-palette yombala omangalisayo apho iinkcukacha ze-iconic zophawu zidityanisiwe, njenge amadangatye abomvu natyheli, iiflegi ezineeflegi, nemigca yemidyarho. Isiphumo sinokulinganisela okumangalisayo phakathi kwezemidlalo kunye ne-chic eqinisekileyo ukuba kungekudala ibe yinto enqwenelekayo kubathandi befashoni abaninzi.
Iinkampani zikwaqhayisa ngokuba aziphelelanga ekubetheni nje ilogo kuyilo lwazo, zenza i-capsule ehambisa eyona nto iphambili yazo zombini ezi mpawu ngempahla.
Eyona nto ilungileyo malunga nesindululo, nangona kunjalo, yinyaniso yokuba ii-Hot Wheels zikhethile, ngokuchasene nazo zonke iingxaki, utyikityo lobufazi njengoMaje, into enceda ekuqaqambiseni indima yabasetyhini kwimidlalo yemoto, apho kukho amanani amaninzi abasetyhini kunokuba abaninzi bakholelwa. Ukusuka kubabaleki kunye neengcali ukuya kubaphathi beshishini, le ntsebenziswano inokunceda mele le ndlela yokuya phezulu, ngelixa uhlawula umvuzo kulabo bakhule kunye ne-brand kwaye ngoku banqwenela ukudibanisa ukuba nostalgia kwimihla ngemihla.
Intsebenziswano nayo ayiphumi ndawo: I-Hot Wheels ibidibanisa ubukho bayo kuyilo lobunewunewu iminyaka. ngenxa yentsebenziswano yangaphambili kunye neempawu ezifana neGucci, iBalmain, iNike, uDaniel Arsham kunye neHypebeast. Nge capsule ecaleni kweMaje, I-Mattel iyaqhubeka nokwandisa ukufaneleka kwenkcubeko yophawu lwayo, ukufikelela kubaphulaphuli abadala abaxabisa zombini ilifa lophawu kunye nokutolikwa ngokutsha kolu hlobo lwakudala.
Ukufumaneka kunye neenkcukacha zokukhulula
La Amavili ashushu x ingqokelela ye-capsule ye-Maje ngayo iyafumaneka ukuze ithengwe kwi-intanethi kangangeentsuku ezimbalwa ngoku kwaye iza kufika kwiivenkile ezikhethiweyo kumazwe ngamazwe ukuqala ngomso, 10 ngoJuni.
Njengoko unokucinga, iimpahla Azikho zitshiphu ncamUnayo yonke into ukusuka kwi-T-shirts kwii-euro ezingama-95 ukuya kwiibhatyi zedenim ezixabisa i-euro ezingama-345, kunye nekepusi yomqhaphu enexabiso lama-85 eeuro (eneneni yeyona ntwana ixabisa kakhulu kwingqokelela). Akukho mntu uthe indibaniselwano yesitayile kunye ne-nostalgia yayitshiphu.
