El Isibhengezo samva nje se-Apple Ivelise isiphithiphithi kwihlabathi liphela ngenxa yendibaniselwano emnandi yokubalisa amabali ngokweemvakalelo, isikhokelo sobugcisa bokuqala, kunye nobukho obubalaseleyo bomdlali weqonga uPedro Pascal. Ebizwa ngokuba "Ngenye imini," eli phulo likhuthaza i-AirPods 4 entsha ngelixa imifanekiso yayo ibalisa ibali lokoyisa ukwahlukana. Ngoku sinokuyonwabela nayo ukwenziwa kwe, ukufumanisa yonke into efunyenweyo kwaye ilungiswe emva kweemifanekiso.
Ingxelo ebonakalayo yenguqu yeemvakalelo
Isiqwenga silawulwe, njengoko uyazi, ngu Spike Jonze kwaye iveliswe ngentsebenziswano ne-arhente ye-TBWA\Media Arts Lab kunye nenkampani yemveliso i-MJZ. Ukusukela ekukhululweni kwayo, ividiyo ifumene impembelelo enkulu yentsholongwane, idlula iimbono ze-200 yezigidi kumaqonga edijithali (izigidi ezingama-23 kuYouTube kuphela), ngelixa isomeleza umfanekiso we-Apple njengebhentshi kubuchule bentengiso.
Khumbula ukuba iimpawu ezimfutshane uPedro Pascal edlala umlinganiswa embindini wephinkqubo yokuba buhlungu ngokweemvakalelo ukuba, enkosi umculo kunye Ukusebenzisa ii-AirPods 4, amava uhlobo inguqu yangaphakathi. Umbono ophambili wesibhengezo ujikeleze isiphumo ukuba umculo kubangela xa zidityanisiwe Ukucima ingxolo esebenzayo, enye yezinto ezibalaseleyo kwii-headphones ezintsha ze-Apple.
Isixhobo ke ngoko siba sisixhobo sokuphepha, sivumela i-protagonist utshintsho ukusuka kwimeko engwevu kunye ne-melancholic ukuya kwimeko edlamkileyo nenika ithemba. Ngokomvelisi uJorie Feldman, "ibali limele indlela wena utshintsho kwimo engqongileyo kuxhomekeke kumculo owumamelayo, kuxhomekeke kwindlela oziva ngayo«.
Ukuziqhelanisa, isikhokelo sobugcisa kunye nesinxibo kwinkonzo yokubalisa amabali
Emva kokunandipha lo mnikelo, into esinayo ngoku yividiyo engasemva-ekhutshwe yi-Apple-enika inkcazo ecacileyo kwinkqubo yokuyila, ukusuka kwi-choreographic rehearsals ukuya ekukhethweni kwempahla kunye nokudalwa kweendawo ezimbini ezibonakalayo ezichaza ibali.
La i-choreography yayikhokelwa nguTanisha Scott, owaziwa ngomsebenzi wakhe namagcisa afana noBeyoncé, uRihanna noDrake. Indlela yakhe yayisisiseko sokubalisa ibali ngokushukuma komzimba. Yena Indlu yokutshixa, Ngokwenxalenye yayo, yayiyilwe nguKym Barrett kwaye ibandakanya iinkcukacha ezifihlakeleyo ezinje ngombala kunye nokutshintsha kokwakheka okuhambelana nokutshintsha kweemvakalelo zomlinganiswa.
Kwakhona kwividiyo sinokubona ukuba njani Easter Ihanjiswa ngexesha lokuziqhelanisa, kunye nokufunda ezinye iinkcukacha zenkqubo yokuvelisa, njengenjongo yokukhetha ukuguquka okubonakalayo okugudileyo, ukusetyenziswa kobuchule bombala, kunye nokuchasana kwe-acoustic okukhokela umbukeli ngenguquko yemvakalelo ye-protagonist.
Intsebenziswano yangaphambili ebeka umzekelo
Ayiloxesha lokuqala uApple esebenzisana noSpike Jonze. Ngo-2018, umenzi wefilimu walathisa enye ifilimu emfutshane ukukhuthaza isithethi seHomePod, edlala nomdanisi weFKA Twigs. Elo cwecwe lawongwa ngokugqwesa kwalo kwintengiso, liphawula isiqalo sobudlelwane obuneziqhamo phakathi komlawuli kunye nophawu lwetekhnoloji.
"Ngenye imini," i-Apple iphinda ikhethe ibali elingaqhelanga ukunxibelelana nabaphulaphuli ngelixa iqaqambisa usetyenziso olungundoqo lwesixhobo sakho injani ingxolo yokucima? Bheja ngolu hlobo umgama ukusuka kwindlela yobugcisa bemveli kwintengiso yeemveliso zobuchwepheshe, ukubheja "ngamava" athe ngokwenene amkelwe kakuhle kakhulu luluntu kunye nabagxeki.
Kwaye ngolu hlobo lomsebenzi, i-Apple ayikhuthazi kuphela ukukhutshwa kwayo, kodwa inceda ukucacisa kwakhona imigangatho yentengiso ye-audiovisual. Imeko "Ngenye imini" kunye noPedro Pascal ngumzekelo ocacileyo wendlela uphawu olunokuthi lusebenzise ngayo ibali kunye nezixhobo zobugcisa ukwakha amava entengiso apho iinkcukacha zobugcisa zishiywe bucala. Kwaye, nangaloo nto, idlula ngendlela enayo, idibanisa nombukeli.
